Morning Sessions
You can choose one morning session...
Afternoon Sessions
You can choose one morning session...
Morning Sessions
You can choose one morning session...
- Essential Web App Security
Chris Shiflett - High Performance Websites
Steve Souders - Mindshare Marketing
Deborah Schultz - Building a Successful Web App
Rashmi Sinha
On the Web, your application is placed in direct contact with every malicious hacker on the planet. Security holes are rife, and to truly secure an application you need a strong understanding of the threats.
Full details back to menuScaling your site is only one half of the problem. Slow loading pages mean a terrible experience for your users, but the demand for more interactive applications has increased the amount of code that needs...
Full details back to menuConsumers are smart, informed, choosy and time poor: find out how to grab their attention. This is a marketing session suitable for anyone who needs to grow their user base and convert into customers.
Full details back to menuAn entrepreneurial bootcamp for developers. If you're a coder with a great idea for a business, this is an essential guide to making it happen. Or if you're a small business struggling to get to the next level...
Full details back to menuAfternoon Sessions
... and one afternoon session
- Scaling The LAMP Stack
Daniel Liberman - Interface Design For Web Apps
Michael Kowalski - Making Money From Your App
Ted Rheingold - Improving Your Site's Usability
Leisa Reichelt
Everyone wants their application to achieve explosive exponential growth, but what do you do when that happens? The LAMP architecture runs many of the world's most popular sites, and the techniques ...
Full details back to menuDesigning a Web application requires a very different set of skills from designing a regular site. As interfaces grow more complex, so does the challenge of clearly communicating them to a site's users.
Full details back to menuFor anyone who wants to know the best ways to make money from their site or application. This session looks at different business models, revenue generators and helps you to assess what will work for you.
Full details back to menuThis session takes a broad look at delivering the best possible experience to users of your website or application. Covering usability, design, features, visitor patterns, information architecture, ...
Full details back to menu-
Essential Web App Security
- Time:
- 09.00 - 12.30
- Location:
- ExCeL Centre, London
- Speaker:
- Chris Shiflett, OmniTI
On the Web, your application is placed in direct contact with every malicious hacker on the planet. Security holes are rife, and to truly secure an application you need a strong understanding of the threats. This talk will cover security exploits both common and rare and show how you can defend your users against them.
Server-side development experience (on any platform) is required.
What you'll learn
- How to identify threats against your site
- Why browsers can be your worse enemy
- Cross site scripting attacks, why they matter and how to defeat them
- Cross site request forgery, a vulnerability present in almost every application
Chris Shiflett
OmniTIChris Shiflett is a principal of OmniTI, where he leads the web application security practice. Prior to joining OmniTI, he was the founder of Brain Bulb, a PHP consulting company specializing in web application security services.
Chris is a leader in the PHP community – the founder of the PHP Security Consortium, a contributor to the Zend Framework, and an author of the Zend PHP Certification.
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-
High Performance Websites
- Time:
- 09.00 - 12.30
- Location:
- ExCeL Centre, London
- Speaker:
- Steve Souders, Yahoo!
Scaling your site is only one half of the problem. Slow loading pages mean a terrible experience for your users, but the demand for more interactive applications has increased the amount of code that needs to be downloaded. Yahoo!'s Exceptional Performance team has been researching ways of speeding up page performance since 2004, and this talk will share the results of that research.
This workshop will benefit both client- and server-side developers.
What you'll learn
- 14 rules for better page performance
- The implications of the browser cache on performance, and how to take advantage of it
- How to maximise parallel downloads, and minimise the impact of cookies
- How to optimise CSS and JavaScript for performance
Steve Souders
Yahoo!Steve Souders works at Yahoo! as the Chief Performance Yahoo!, where he has developed a set of best practices for making web sites faster. He builds tools for performance analysis and evangelizes these best practices and tools across Yahoo!'s product teams. Prior to that he ran the development team for My Yahoo!. He's been at Yahoo! since 2000 working on many of the platforms and products within the company, including the scalability challenges of Yahoo!'s large number of users and page views.
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-
Mindshare Marketing
- Time:
- 09.00 - 12.30
- Location:
- ExCeL Centre, London
- Speaker:
- Deborah Schultz Deborah Schultz
Consumers are smart, informed, choosy and time poor: find out how to grab their attention.
This is a marketing session suitable for anyone who needs to grow their user base and convert into customers.
Discover how to:
- Find out the smartest ways to penetrate right into the heart of your target market
- Build communities of loyal and passionate users
- Post PR - use blogs, article writing and reviews to get yourself seen
- Organic search - the latest thinking on search-friendly pages
- Help your customers to help you! Customer-based R&D
- Measure the results
Deborah Schultz
Deborah SchultzDeborah currently advises companies ranging in size from start-ups to the Fortune 50 on the new role of marketing and the impact of technology on customer relationships.
Most recently, Deborah was Marketing Director at Six Apart. Prior to joining Six Apart, Deborah founded and launched her own successful marketing consulting firm, was a management consultant with AnswerThink and spent five years at Citibank where she led the global bank's first internet initiatives and was also a founding member of Citibank's Corporate Web Council.
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-
Building a Successful Web App
- Time:
- 09.00 - 12.30
- Location:
- ExCeL Centre, London
- Speaker:
- Rashmi Sinha Slideshare
An entrepreneurial bootcamp for developers.
If you're a coder with a great idea for a business, this is an essential guide to making it happen. Or if you're a small business struggling to get to the next level - this is perfect for you.
Discover how to:
- Perfect your business plan
- Futureproof your development
- Make decisions on where to spend, where to save
- Test your ideas
- Perform market research and competitor analysis etc on a shoestring
- What to measure, how and when
- Build and manage a team (from permanent to freelance)
- Launch it properly
- Deliver great Customer Service
- Raise funds and monitor cashflor
Rashmi Sinha
SlideshareRashmi is the Founding Principal of Uzanto - a consulting company that focuses on web product strategy. At Uzanto, Rashmi focuses on Customer Research and Social Technologies such as Recommender Systems & Tagging. She uses a multi-method approach to understand how technology fits into the frabric of people's lives. For the past year, she has been working on MindCanvas, an innovative research platform to gather customer insights for the design of technology products.
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-
Scaling The LAMP Stack
- Time:
- 13.30 - 17.00
- Location:
- ExCeL Centre, London
- Speaker:
- Daniel Lieberman, BitPusher
Everyone wants their application to achieve explosive exponential growth, but what do you do when that happens? The LAMP architecture runs many of the world's most popular sites, and the techniques for scaling it are well understood. Hear from someone who's been there, done that and lived to tell the tale.
Familiarity with server-side development is essential, although the technology used is not important
What you'll learn
- How to scale your site from one server to many
- The perils and benefits of database replication
- Architecture design principles for keeping your site humming
- Tools for managing and monitoring a rapidly growing application
Daniel Lieberman
BitPusherDaniel is founder and CEO of BitPusher, a web operations and infrastructure company that helps customers reconcile their web 1.0-sized ambitions with web 2.0-sized budgets. He has been running Internet systems since the dial-up days, and specializes in making systems flexible, scalable and easy to manage. He enjoys working with startups and with large companies trying to act like startups.
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-
Interface Design for Web Applications
- Time:
- 13.30 - 17.00
- Location:
- ExCeL Centre, London
- Speaker:
- Michael Kowalski, Kitsite
Designing a Web application requires a very different set of skills from designing a regular site. As interfaces grow more complex, so does the challenge of clearly communicating them to a site's users.
Suitable for developers and technically minded designers who are new to the field of interaction design.
What you'll learn
- Principles of interaction; lessons from HCI
- GUI anatomy and interaction design patterns
- Ajax: When and how to use it
- Tools for communicating with your users
- The future of web application design
Michael Kowalski
KitsiteMichael started his career developing a 4th generation language for Fujitsu, and now specialises in interaction and user experience design. While working at the Guardian, he designed the user interface used to produce the Guardian Unlimited network of sites. In 2000, he left the Guardian to co-found Kitsite.com, a hosted Web application company. Its first customer was Artsworld TV, with subsequent clients including the BBC, the Guardian Media Group, the Community Fund, and Mercury Interactive. Kitsite opened a Dublin office in late 2005 and recently received a great amount of press attention following their work for the 2012 Olympic Games. Kitsite have recently created their own web app, called PostCMS which is a web content management system.
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-
Making Money From Your App
- Time:
- 13.30 - 17.00
- Location:
- ExCeL Centre, London
- Speaker:
- Ted Rheingold Dogster
For anyone who wants to know the best ways to make money from their site or application.
This session looks at different business models, revenue generators and helps you to assess what will work for you. Suitable for anyone running a profit-orientated website or application.
Discover how to:
- Calculate your cost per customer and cost per acquisition - forst off, find out how much your new customers are worth
- Understand what advertising model - what's right, what works for you
- Sell more online - the latest thinking in ecommerce tactics
- Pricing, promotion - run promos just like supermarkets!
- Choose an affiliate scheme - why to use them and which models work
- Budget - how to divide your spend between marketing, advertising and other publicity
- Make money with APIs - how you can monetise on a third part addition
Ted Rheingold
DogsterTed has been building web apps since 1996 and has spent the last 5 years figuring out how to actually make a business out of doing it. In 2001 he started the web services company OneMatchFire.com and in 2004 started Dogster.com and Catster.com which have become the definitive online communities for pet lovers. What once started as night and weekend projects have turned into a 3 year old, 14 person, profitable mini-network of passion-centric communities.
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Improving Your Site's Usability - What Users Really Really Want
- Time:
- 13.30 - 17.00
- Location:
- ExCeL Centre, London
- Speaker:
- Leisa Reichelt Flow Interactive
This session takes a broad look at delivering the best possible experience to users of your website or application.
Covering usability, design, features, visitor patterns, information architecture, email marketing - this session is ideal for anyone who wants to optimise their site for increased user happiness, which in turn will lead to more sales!
Discover:
- Common browsing and navigating habits
- Usability tips for converting sign-ups and landing pages
- Most wanted website features
- Customer service expectations
- How to ask for user data without them hating you
- Email marketing - best practice tips
Leisa Reichelt
User Experience Consultant by day and blogger by night, Leisa's work and interests include user research, interaction design, information architecture and usability grounded in User Centered Design methodologies. She has a particular bent towards social presence and collaboration. She blogs about all of the above at disambiguity.com
Currently available as a hired UX gun, Leisa was previously Principal Consultant with Flow Interactive in London. She has worked with countless clients over the past decade, helping them to design and deliver world class user experiences through the integration of design and usability.
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£595 plus VAT
Register now -
"I loved the real-life practical examples and insight into the rules behind web standards." - Andy Brockie, Guardian Unlimited
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"It was great meeting other quality developers." - Ryan King, Technorati
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Recomended to a friend
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"The workshop was extremely useful and well organised." - Duncan Ponting, BBC
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"It was invaluable to get confirmation that other big players are using the same approaches as us." - Erki Esken, Skype
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Free Survival Kit!
Code and resources from the best of the best
Every workshop attendee gets to take home a FREE copy of the accompanying Survival Kit DVD
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"I gained tons of practical advice. All valuable hands-on stuff." - Henrik Pettersen, MTV
-
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The workshop was great for comparing experiences - Jeff Veen, Adaptive Path
-
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"Being able to ask questions and participate freely was great." - Marcia Palmer, Cabinet Office
-
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"The question and answer section was excellent." - Mark Francis, Yahoo!
-
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"Comparing example architecture to our own gave us some really great ideas." - Richard Keen, Multimap
-
£595 plus VAT
Register now -
"I loved the real-life practical examples and insight into the rules behind web standards." - Andy Brockie, Guardian Unlimited
-
-
"It was great meeting other quality developers." - Ryan King, Technorati
-
"The workshop was extremely useful and well organised." - Duncan Ponting, BBC
-
-
"It was invaluable to get confirmation that other big players are using the same approaches as us." - Erki Esken, Skype
-
Free Survival Kit!
Code and resources from the best of the best
Every workshop attendee gets to take home a FREE copy of the accompanying Survival Kit DVD
-
"I gained tons of practical advice. All valuable hands-on stuff." - Henrik Pettersen, MTV
-
-
The workshop was great for comparing experiences - Jeff Veen, Adaptive Path
-
-
"Being able to ask questions and participate freely was great." - Marcia Palmer, Cabinet Office
-
-
"The question and answer section was excellent." - Mark Francis, Yahoo!
-
-
"Comparing example architecture to our own gave us some really great ideas." - Richard Keen, Multimap